Invisible Leads Strategy

What is an Invisible Leads List?

An invisible leads list is a collection of potential customers captured using Meta Pixel tracking and video view retargeting. Instead of relying on traditional lead generation that pushes for an immediate sale, this approach focuses on building awareness first and nurturing relationships through valuable, strategic content.

Why Choose Invisible Leads?

Traditional lead generation often uses direct sales tactics that, over time, can feel pushy and even hurt your brand. The invisible leads strategy offers several benefits:

• Cost-Effective:
  Generate leads organically for $0.00, or with paid ads for only $0.25 - $2 per lead.

• Builds Trust:
  Increase trust in the marketplace by nurturing leads gradually.

• Higher Conversion Rates:
  Proper nurturing leads to more conversions.

• Establishes Authority:
  Position yourself as an expert and niche authority.

• Lower Resistance:
  Approach potential customers in a way that feels natural and less aggressive.

• Improved Show-Up Rates:
  Well-nurtured leads are more likely to show up when it counts.

• Better Targeting:
  Leverage behavioral data for more precise audience targeting.

• Natural Relationship Building:
  Cultivate genuine connections with your audience over time.

How to Capture Invisible Leads

Watch the Video Tutorial:
For a complete step-by-step walkthrough, check out our video tutorial at the top of this page.

1. Meta Pixel Setup

(If you already have this set up, you're off to a great start!)

• Install Meta Pixel:
  Add the Meta Pixel to your website.

• Verify Tracking:
  Ensure the pixel is tracking correctly.

• Event Tracking:
  Set up tracking for key actions on your site.
  
  

2. Custom Audience Creation

Create two main types of custom audiences:

• Audience #1: Pixel Retargeting

  • Tracks website visitors.

  • Captures page view duration.

  • Monitors specific page interactions.

• Audience #2: Video View Retargeting

  • Captures users who watch your organic content.

  • Segments viewers by duration (25%, 50%, 75%, 95%).

  • Tracks engagement metrics.

Remarketing to Your Invisible Leads

Once you’ve built your invisible leads list, here’s how to nurture and convert them:

Campaign Setup

• Create a New Meta Campaign:
  Set up a campaign targeting your custom audience.

• Design Value-Driven Content:
  Develop ads that provide value without hard selling. Consider reusing engaging content like your Instagram reels.

• Focus on Education and Relationship Building:
  Your aim is to educate and build trust, not to immediately push for a sale.
  
  

Content Strategy

• Share Valuable Insights and Tips:

  • Follow the “SHOW not tell” approach—offer value and share behind-the-scenes insights.

• Create Engaging Video Content:
  Use videos to build trust and keep your audience engaged.

• Consistent Value Delivery:
  Regularly share content that reinforces your authority and nurtures the relationship.

• Gradually Introduce Your Offerings:
  Ease your leads into your product or service as trust builds over time.

Implementation Timeline

Here’s your simple 3-hour action plan:

1. Hour 1:

   • Install and verify Meta Pixel.

   • Set up custom audiences.

2. Hour 2:

   • Create your first piece of value-driven content.

3. Hour 3:

   • Launch your initial remarketing campaign.