Increase Lead To Booked Appointments With Email
Feb 10, 2025
Increasing Your Lead-to-Booking Ratio with Automated Emails
Imagine turning every new lead into a booked call—all without you having to lift a finger once it’s set up. That is the power of our "Email Profit Pipeline".
Why Use an Automated Email Campaign?
Save Time: Once it’s set up, the campaign runs on its own.
Immediate Action: The moment someone opts in, the emails start sending.
Multiple Touch Points: By using a series of emails, you gently nudge the lead toward booking a call.
Higher Conversions: Each email is designed to build trust and get your leads excited about speaking with you.
The Three-Part Email Campaign
This strategy involves sending out three (or four) emails immediately after someone opts in. Each email has a unique purpose to gently push the lead closer to booking a call.
Email Campaign #1: Push Leads to Book a Call
This first campaign is all about encouraging your new lead to book a call. Here’s how to structure these emails:
Attention-Grabbing Subject Line:
Make sure the subject line is catchy so that your email gets opened right away.
Personalized Introduction:
Start with a friendly, personal tone to connect with the reader.
Identify a Common Problem:
Briefly mention a problem the lead might be experiencing.
Tease a Solution:
Hint at the solution without revealing everything—make them curious!
Embed an Image with Proof:
Include a visual (like a case study image) that shows how you solved this problem for others.
Case Study Headline:
Right under the image, add a short headline that explains the case study, who it was for, and the results achieved.
Encourage Questions:
Invite your leads to ask any questions they might have.
Call-to-Action (CTA):
If they’re not into emails, offer a quick 15-minute chat by saying, “If you hate email as much as I do, feel free to book a quick 15-minute chat.”
Timing:
Send these emails back-to-back within a two-hour window right after the lead opts in.
Email Campaign #2: Send Video Training Series
If the lead hasn't scheduled a call after the first campaign, move them into campaign #2 to nurture them further using video content. Each email should be 5-7 sentences long, teasing the training video you just shot and directing them to the link.
Provide Behind The Scenes Info:
Use the "show, not tell" content framework.Provide Additional Value:
Share more tips, success stories, or insights that demonstrate your expertise.Reiterate the Booking Call:
Continue to invite your lead to schedule a call by reinforcing the ease and benefits of speaking with you.
Include a button below the video with a CTA like "Book Call."
Email Campaign #3: Long Term Cash Machine
If the lead still hasn’t booked a call, they’re likely not ready to buy… yet. The goal now shifts from conversion to nurture—staying top of mind and providing valuable content.
Give Resources & Trainings:
Offer your leads free resources and trainings to demonstrate your expertise.Stay Top Of Mind:
Continue providing valuable content so that when they are ready to purchase, you’re the first person they remember.Small CTA:
Continue to invite your lead to schedule a call, but keep it as a subtle reminder rather than the main focus.
Setting Up Your Automated Campaign
Follow these simple steps to get your campaign up and running:
Trigger the Campaign:
Set your automation system to automatically send these emails as soon as a lead opts in.
Prepare Your Content:
Write out your three to four emails for each campaign, following the guidelines above.
Schedule the Emails:
Use your email marketing tool to set the emails to go out in the proper sequence (e.g., within a two-hour window).
Monitor and Adjust:
Keep an eye on performance metrics. Tweak subject lines, content, or timing as needed to improve conversion rates.
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